Starting a Fashion Blog: A Step-by-Step Guide

If you have a great sense of style and love to dress well, why not start your blog today and make money from it?

You may not think that starting a fashion blog would be easy, but we’re here to help you. We can guide you through what’s involved and teach you how to make the most of your time. Your unique voice will wow everyone in the fashion world!

We have tips on everything from starting your first fashion blog to monetizing it. From choosing a platform, to the best ways to make money from ads, our guides are helpful for anyone just getting started in this exciting career field.

So, let’s begin, shall we?

Pick a Specific Niche

Faced with so many various styles and trends in the fashion industry, it can be challenging to find what your target audience is actually looking for. Instead of just submitting anywhere, you may want to pick a genre or niche in the area that you think they’re most interested in.

Discussions about fashion and design can always be done elsewhere. Instead, you should make discussions about being fashionable and creating your own DIY items that are cheaper than designer finds.

Becoming an influencer in the fashion world can be a great way to share your wisdom and make a difference. You can shed light on the negative impacts of the fast fashion industry. Plus, blogging has become easier than ever with tools like Instagram stories or Facebook live that make you stand out from other bloggers

On the side, you can also share your knowledge of the color, the patterns, and how to be super on-trend. You can also portray your love for vintage clothing and how to preserve them while they are in good condition.

Hey, the sky’s the limit!

There is so much diversity in the fashion industry it can be a little overwhelming for new designers or creatives, but there’s no need to worry just yet. In order to figure out your niche, step back and think about these things.

  1. Your personal style is unique – it’s a reflection of who you are and what you like. For example, some people might choose to wear minimalistic clothing while others might love the idea of wearing something over-the-top.
  2. You want to reach a specific type of customer with your product. Consider the following audience breakdown: Teenagers, adults, moms, plus size women, other types of people.
  3. Do you want to influence others to shop more efficiently and be environmentally conscious? With AI, your ability to share content is increased with the option of letting it go viral.
  4. Would you like to become a body-positive fashion blogger and use your blog as an inspiration for women to love and celebrate their bodies?
  5. With all the different ways technology has come in the past couple of years, it can sometimes be hard to identify what qualities make you different from others. Is it your personality, or is it your skillset that’s distinguishing?
  6. What does fashion mean to you? What are your concerns surrounding the industry?
  7. Do you have ability to build an online persona like a fashion blogger?
  8. With the help of a credible fashion critic, you can learn more about fashion in order to gain an informed opinion.

When you are thinking about your product vision, a lot of times the answer will just come to you. If not, ask yourself some questions and wait for the answers to come.

Find the Perfect Domain Name for Fashion Blog

Now that you understand how to create a blog name, it’s time to identify what you want your blog to focus on. If you’re new to the fashion blogging scene, or in online business in general, you may not know what a domain name is.

Blogging is becoming more and more important, as it increases your presence online. A domain name is a central part of what you produce, so choose one carefully and try to be unique!

So, How To Pick a Domain Name?

When picking a domain name, it’s important that you consider the following factors:

This domain’s name is on the simpler side, which makes it easier for people to remember. First off, it uses words that are most-often used and in common phrases as well. It also avoids using symbols or numbers that can make it difficult for followers to understand how it is spelled and pronounced. Along with these comprehensible and memorable names comes unique descriptions of each aspect

To remember domain names, it is best to keep them short and concise.

Do not use fashionable words or phrases just because you like it. Make sure to find a reliable source for an accurate definition of the word that is suitable for your project.

Companies should make sure the domain name says something about what they’re offering their audience. The best way to do this is by including a niche within the domain name.

Building a keyword research plan is a smart idea, so you can use this as part of your domain selection.

Branding Your blog name should still be able to carry the essence of your identity and vision. It is tough work. Getting the right name to use is vital because it completes your brand. And going with a personal name has many benefits, like making you stand out and allowing you to focus on other important aspects of your life which can lead to more opportunities.

Let’s move on to the next topic now, shall we?

Using a Free Domain Vs. Paid Domain

If you’re just looking to try out fashion blogging without spending any money, you can set up a website on WordPress through a free subdomain like that offers various plugins, themes and other important tools without any hassle. It’s definitely better than just having one wordpress site if you are going to be blogging often.

  • Hosting your website on a WordPress platform comes with some risks. There are certain limitations that you should be aware of such as not having control over where your site will go if it gets removed from the provider’s servers at any time.
  • In order to run a successful website or blog, you might need to look at using ad-supported domains. This can reduce the costs associated with your site but it could also mean extra ads popping up on your page that you weren’t expecting.
  • Unfortunately, even the best web hosting services can be met with setbacks – this is where a free domain hosts limitations set them apart. From a bandwidth standpoint, it will either make their servers go down or increase the cost. Either way your site goes down when you are using their service.
  • There is no security on your website. For example, free domain sites are vulnerable to cyber-attacks and spam.
  • You’ll have to compromise on the design, as well as its search engine friendliness–you want this site to be easily found by potential customers.

But if you are serious about fashion blogging, it’s a great choice to purchase a domain name for your blog.

You can get your domain names for only $15 a year and they are affordable!

Buying a domain offers multiple benefits that make it worth every penny. Here, we’re going to look at more reasons why it’s worthwhile to invest in your business.

You have total control over your domain when you purchase your paid domain. It will be always safe and secure, allowing you to post about anything and customize the look of it. Furthermore, you won’t have to worry about losing access having your website deleted.

Using a subdomain to buy a domain is a great way to make your WordPress blog look more professional. Such as myfashionblog .com over myfashionblog .wordpress. com

If you have an established fashion blog, you can get in touch with companies to offer your readers a chance to engage with their products. This will help you make money and gain exposure for your blog–and it doesn’t require any special skills or experience.

Google values and indexes paid domains better than free domains. This really is not a secret – unless you’re making your money on the side with your own website.

Where to Buy a Domain

You can buy a domain from a Domain Registrar. The following ones are popular because of the easy, quality additional features., you can buy domains much more affordably than anywhere else. They also have very little in the way of upselling tactics and offer 24/7 customer service for all your needs.

The biggest registrar site on the internet that is easy to navigate, has amazing offers and comes in handy for some. Take advantage of our 88% discount offer on GoDaddy WordPress Hosting

Pick a Web Hosting Plan

Buying a domain service is one of the next steps after registering your blog. Your domain will be what your blog is associated with, so you’ll want to make sure you have one in order to be found online fairly easily. Some basic web hosting packages are as

People who are starting a blog should consider these hosts.

SiteGround: is a recommended WordPress host from the official website and is totally worth the money. They have fast speeds, but offer outstanding customer service at a price that won’t break your wallet!

BlueHost: Hosting with us definitely has a lot going for it. We give you unmetered bandwidth and web storage, in addition to great hosting packages with lots of options. Best of all, we’re recommended hosts with a lot flexible pricing options. Interested in upgrading plans? Let us know!

This web hosting company offers 50 GB of storage for just $2.95 per month for your website and a free SSL certificate too! If you need more, register other domains or before your expiration date. The most inexpensive domain is only 15 dollars a year. When you use Bluehost’s hosting service, your domain is FREE for the first year.

WP Engine is focused on WordPress, so it has features specifically made for the CMS. The hosting service also has features that speed things up, ensure daily backups for your website, and are much cheaper than other providers.

Flywheel is an incredible managed WordPress hosting service which provides amazing infrastructure for great hosting, with the added value that comes from no-hack security, fast speeds and uninterrupted services. This is a great tool to have especially for agencies, web designers and individuals looking to create custom websites.

Find Perfect Plugins

Many authors choose themes for their blog and then use plugins to add unique features, speed up the development process, or improve the site without webdesign skills. You can now add features like Social buttons on posts, Images, Contact forms, animated slideshow boxes, Pop-up boxes, Image optimization and more.

For the perfect plugins, we recommend these 5 options

Jetpack :Jetpack is a site specific SEO plugin that helps you improve your blog’s image loading time, improve the security of your blog, gives you traffic stats, and monitors the uptime and downtime of your blog.

Yoast SEO : Yoast SEO helps you refine your content so it is more likely to rank on the search engines..

Contact Form 7 :This extension will allow visitors to contact you through an easy-to-understand and customizable form. It also makes managing contact forms more accessible.

WooCommerce: WooCommerce is a plugin that you can use to transform your blog into an E-commerce storefront. The theme is great for people who are already selling products and services, and it makes the process much simpler.

Create and Publish High-Quality Content

Try to provide quality content in each post. Remember that it’s a competitive genre and creating mediocre content won’t easily earn you followers or impress others. Come up with original, informative, and entertaining posts as well. Ideally try to do this every month or so and make sure your images are sharp colorful too!

Having a clear and consistent design across your content is essential for any successful fashion blog. It’s not always easy to keep up, but it’s crucial. Keep up-to-date with demographics, research topics you should share, be receptive to feedback from your viewers. On top of all that, engaging posts detailed posts will spruce up your page and provide information

Let’s try to look at the process from the other side of it. You must upload your content and format it for the WordPress editor each time because you can’t write a nice, consistent amount of high value posts easily. It’s too much work to manually create and upload each one.

We recommend using Docs2Site to upload your articles to WordPress. This tool allows you to export an article from Google Docs and WordPress with the formatting and media intact. You can save up to 1.5 hours per article with a single click of a button in just one or two steps. This is valuable time that you can spend ideating and working on more articles.

Marketing Through Social Media

Instagram is a great marketing tool for fashion. It’s very image-centric and many influencers share beautiful images to drive their brand’s philosophy and grow viewership/followers.

Instagram is a great way to get your voice heard and grow your brand, even from the start. People use their other social networks as well, so they’re all worth trying out.

Additionally, you can add social sharing buttons on your blog. How to: Add Social Sharing Buttons To Your Blog  Similarly, you can integrate Instagram on your blog. Popular WordPress themes like Blossom Fashion Pro and Sarada have social network sharing and Instagram integration. This way, viewers can share your posts with a click of a button.

Also, don’t forget about Pinterest. This is a very powerful blog promotion tool. You can read more about working with Pinterest in our article 5 Ways to Make Money on Pinterest

How to Monetize Your Fashion Blog

You are probably aware that most fashion bloggers have made a lot of money from their hobby. And you can, too! You  just need to monetize your blog and also work on developing your following.

Here are some ways you can monetize your blog

Selling a Service: You can be a fashion consultant, stylist, fashion critic, or designer and offer your services to a client. You can take courses in order to become any of the role mentioned above.

Google Adsense: Google Adsense provides you with an excellent source of income for blogs in many different industries. You can apply to have your blog included within the few weeks or months after starting your blog.

Selling Advertisement Area: YBrands are having an increasingly tough time getting their advertisements on blogs that people actually visit. Blog advertising is all the rage right now, which means ads can often get rejected if they’re not well-targeted


A sum-up of the process of creating a new fashion blog:

  1. It’s time to dip into your personal wardrobe!
  2. Find the perfect domain
  3. Host your blog
  4. Install the latest themes
  5. Create and publish contents on a regular basis
  6. Market your blog
  7. Monetize it

You’ve definitely come up with a creative idea for a blog. It sounds like there’s quite a few fashion blogs out there, but you can still be different if you have something unique to offer.

A successful blog takes time and effort to build. But with our step-by-step guide, you could see faster results than before. If you have any further queries, please get in touch with us quickly!

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