India in its past had experienced waves of migration from several foreign forces like that of the Greeks, Persians, Portuguese, French, Mughals and British. These invaders either lost power to internal resistance from India or external super – powers. However, with the passage of time, they left their marks behind in India, which is still reflected in Indian culture and tradition. Since time immemorial, this country is known for its “Unity in Diversity”. There is much variation in the language, attire, beliefs and other aspects in the country that is considered to be simply mind – blowing!
The cultural tradition of India that is deeply rooted in the Indian lives – passed on from one generation to another – from aarti done to welcome the guests home to touching the feet in obeisance and respect to the elders. Generation of Indians thus established the ethos of strong cultural bonding.
The fashion industry in India is another aspect of Indian tradition, which is older than Indian history. But unfortunately the chronology is neither maintained nor remembered. And Indian fashion witnessed its first rise and growth in 1980s, holding hands of a handful of designers. However, the year 1990s experienced another huge rise in Indian fashion, as this was the result of exposure to global fashion and economic boom after the economic liberalization of Indian economy in 1990. Thereafter, fashion as an industry fully developed itself across India.
Indian fashion is now finally receiving a long awaited notice in the global fashion circle. From the long flowy garments to bright patterns, these styles are bold, lovely and changing with new trends, every season.
International fashion trends are confined to casual wear clothing. However, Indian fashion designers have made their mark in the industry with their huge choice of colours, fabric and ethnic design, which make fashion statements in every celebration and wedding ceremony. Latest fashion trends bring news of Indian Couture weeks, which have all kinds of Indian ethnic wears displayed in their shows alongwith traditional sarees, bridal lehengas, Salwar Kameez, etc designs.
Talking about fashion, everyone describes Indian fashion industry as nascent in comparison to the circle of global fashion industry.
No other fashion industry in the world designs clothes so vibrantly and colourfully as Indian designers do. Whether it is a saree, or a salwar kameez or for that matter a dhoti or a sherwani worm by men, each piece clothing reflects the rich heritage that India holds within. These clothing declare true Indianess and attracts people residing outside the subcontinent.
Today people in India and the Indians residing outside the sub – continent hope to look good by wearing Indian clothes to suit their occasions and moods. And, these days internet has assisted in promoting ethnic wears amongst Indians and the like – minds across the globe. Thus accessibility to these super – fashionable products with a combination of classic craftsmanship, textile and colours are easily available amongst Indians in India and across the globe, thereby glorifying Indian culture, tradition and festival in several ways.
ABOUT THE AUTHOR:
Aditi has a wide knowledge on Indian fashion and tradition. Her academic background in Literature and Journalism has given her a broad base from which she has approached many topics on traditional and modern trends on Indian fashion. She has professionally described about modern fashionable apparels, especially traditional bengali tant saree through her blogs and articles.