Luxury brands have an inherent charm and class that most perfume brands fail to reach. Its beauty and the richness of design in varied products have seduced people all over the world. But the challenge now lies in seducing the Millennials, which has been the biggest target for luxury brands today. The young have been skeptical consumers off late and hence there are some brands that are rethinking their strategies.
The huge pool of millennial consumers has a volatile interest rate with perfume brands and has mostly different expectations than the previous generation. Some luxury brands though have stood the test of time and have impacted online sales steadily.
Here are the top five luxury brands of perfume that you can try out today at online sites like shoppers stop
Bulgari, the brand was named after a Greek silversmith Sotirio Bulgari, which later on became the embodiment of Italian excellence owing to its blend of classicism and modernity. Now the product range has shifted from jewels to perfume albeit with the same excellence that they were known for.
One can witness their class right from their unique jewellery to its perfumes. The brand stands for refinement and elegance, dipped in by expert perfumers. Bulgari is always known for its glamorous perfume that have adorned men and women both.
One can explore a fine range of feminine grace in its range of women’s perfume while the range of men’s perfume spells modern masculinity with the first whiff in the air itself.
Lancome fragrances have the keen French olfactory sense and the brand has presented its rich array of elegant perfume with the same touch and feel. La Vie EST Belle and the new Maison Lancome have been hugely popular off late.
But this is one brand that women love, all over the world and the strength of its fragrance is sure to put everyone in its spell, irrespective of its collection. This Parisian brand is part of the L’Oreal Luxury Products division, which is known for its creativity and modernity in all its offerings.
Davidoff, founded by Zino Davidoff offers a huge range of fragrances that are hugely popular because of their strong perfume smell and captivating fragrance. The company’s Cool Water range of fragrances and the Night Dive have attracted sales worldwide consistently.
The Davidoff range of perfume for men includes The Game Intense, the Horizon, Champion and the like while the range for women includes the Cool Water Woman perfume, Sensual Essence, Exotic Summer and many others.
Calvin Klein Inc. is an American fashion house founded by well-known fashion designer Calvin Klein. The company’s a vibrant brand of the latest luxury fragrances includes the magic of three different ingredients including cascalone, black magic rose, and sensual musk.
Perfumes from the company include the CK One, CK Free, Dark Obsession, Eternity Aqua and many others. The brand also includes deodorants and leather purses that are hugely popular worldwide.
Yves Saint Laurent
Yves Saint Laurent is a French brand with worldwide presence in the field of fashion. The brand boasts of a smart range of perfumes and fragrances including the wildly popular Opium Black and Kourus Deodorant and Perfume for Men. The first fragrance of the company was Y for women, which was launched in 1964. Some of the most popular perfumes over the years include Rive Gauche (1970) and Paris (1983), which are now modern classics and remain bestsellers too.
The new releases, including Elle (2007) and La Nuit de l’Homme (2009) have also attracted new markets. Most of these fragrances are developed in conjunction with the L’Oreal Group. YSL has nearly 168 perfumes in its fragrance collection.
These luxury brands are some of the best in the world of perfume and have proven time and again about their class and sophistication.
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