In fashion it is important to stay up-to-date with the latest trends. If you’re a fashion blogger, you are definitely in that category. Thanks to influencers and content creators, Instagram and Youtube have become even more popular for this type of content.
When should I run promoted pin campaigns?
Running promoted pins on social media is never a bad idea. There’s no harm in trying to build an organic following before you take on the business of advertising. Despite the increased use of AI, most people still visit profiles so if you don’t have pinned content, chances are people will be left feeling disappointed. If you’re going to run the promotion no matter what, make sure that your profile is well-maintained with delightful pins.
I know this from my own experience of finding promoted pins on the platform that I thought were killer, especially from huge brands. I wanted to go to their profile to see what other content that they had. That was a lost opportunity on their part as they weren’t reaching as many people if they weren’t featured in Explore Pins.
While creating an organic strategy is good to do before setting up a promoted pin, I would say it’s best practice to get your profile set up and start getting some of your strongest content on there. If they had any questions they wanted to be answered, they may want to come back and find more about you
The first step to success with Pinterest is setting up your account. Whether you’re doing an organic strategy or a paid one, it’s important to start from the beginning.
Should I run a consideration campaign for traffic building?
There may be many questions in your mind about how to run a Pinterest campaign. It’s important to decide what kind of campaign you want before starting it. You might need traffic or you could need consideration leading up to a sale.
Using ads to drive traffic is one of the best ways to generate paid conversions. Traffic ads can be tracked and analyzed to see which campaigns work best for your business. Check out your email list as well, as a great way to engage with your audience is through email.
The campaign is not optimized to take advantage of different types of traffic, but you are assured more conversion for your money because the ads were designed to be built per click. They were designed with the idea in mind that each ad would only be seen once. Pixel/opens graph advertising is a great way to bring in new targeted traffic. Beginners who need to promote something can easily do so and an AISerfer can assist with the process by driving quality traffic that they are sure will convert.
What if I sell products? What about running ads to my shop?
Shopify is the most common e-commerce platform and whether you’re selling clothes or accessories, it can be easy to connect your Shopify store with Pinterest. Whether you want tabs throughout the site or want a way to run catalog ads, it’s possible to do that through Shopify. The app can be found inside the Shopify dashboard. It’s that time of year when people start thinking about their marketing campaigns and this app is perfect for pinning! Connect it to your Pinterest account so you don’t miss any new trends.
This process will help your store connect to the platform, create a tab for you, and transfer all of your Pins into the correct places on your site. So there is no work when it comes to tagging your ads or event codes. This is confusing for many new people looking to enter the advertising space.
You’ll need to invest in a new storefront and take on additional tasks like routing, adding categories, filling out hashtags, etc. Once you’ve done so, your storefront will be automatically added to a campaign that can target items using Pinterest’s search engine. Having a shop tab on your profile allows you to easily show off the work you’ve done on other profiles that you’re affiliated with or from previous clients or team members. It also shows off any products and services that your company offers.
On the back end, in your ads manager, you can choose to run various campaigns that connect to your store. For instance, if a company wanted their new product delivered quickly and cheaply without any headaches, they could create a campaign for those images where the price availability are listed on those specific images.
When someone is browsing the platform, they may see an ad placed on their feed from you. It is most likely one of the last items they were browsing in your store.
Catolog ads are very, very effective when done correctly.Heather Farris
What about running ads to affiliate links?
If you’re a fashion blogger and you don’t have any products from companies that you can link to, but do have affiliate links to sites like Amazon or eBay, Pinterest ads are worth your time when it comes to driving traffic for sales.
You can, but you may be wasting your money in the process. If one of your affiliate websites has not optimized its landing pages for traffic, then it will likely not be attracting many conversions as a result of low conversion rates
Having run my own affiliate marketing campaigns, I can tell you that each time it takes patience and a lot of trial and error. There is no shortcut to your success other than being committed after running an ad for just one day.
They don’t put their affiliate links directly on the website. Instead, they make a landing page or blog post that has their affiliate in it. This allows them to drive even more traffic to their unique brand. Most e-commerce websites give potential customers 1 action when they arrive: either to learn more about a product, or to click a call-to-action button.
If you want your landing page to drive more traffic, an email sign-up page where they can get valuable content, and when they’re interested in your affiliate program. You have collected their email address and a commission on the affiliate sale. You will be able to nurture them for the next step in the process where they need to be reached.
Nowadays, you can get started with Tailwind and experience the quality of its design and content.
Driving traffic to the landing page for your affiliate link can be more beneficial than driving traffic straight to the page. Not only do you get more control over your affiliate’s landing pages, you also get better analytics. This gives you end-to-end insight around what sells and what doesn’t.
What kind of success can you expect from running a campaign on Pinterest?
Each business is different and needs to consider individual needs when determining the need for AI writers in their workplace. Factors like timeliness, product, and customer can impact the decision.
In the first 30 days, I wouldn’t expect to see a return on your investment because the platform is just learning about your product and customers. You will only see progress in targeted traffic once you start working with it. We recommend taking a free month at the beginning in order to have time to find out what will work on this platform and what is more effective for your business.
Going into month two, if you put money into month one, you did start to see a return on your investment. This is not always the case though. I don’t have any hard and fast case studies for this unfortunately
The first month that I was working with this beauty brand, we saw excellent ROI. After our board meetings, she had been promoting her website for a while and said we could increase the budget for building her PPC marketing strategy.
LinkedIn is one platform that proved to be valuable for reaching a broader audience and creating sales. Also, it was advertising on social media that helped us build the value of our company.
So, it can vary quite a bit.
BONUS: Create a digital product funnel teaching what you know
Traffic on ad units like display ads, websites, etc., can only make you so much money. To earn more from SEO different forms of digital marketing you need to create a digital product that potential buyers can access quickly and easily.I have been selling digital products for years and have found a really great strategy to make that happen through a process I call the tripwire funnel.
Sometimes it’s all about the freebies. People might be wary of giving away free content or giveaway giveaways to build trust and ratings, but you are able to balance this with an offer as soon as they’ve signed up. Giveaways can also be a great way of retaining subscribers reconnecting with them at the same time. You still have a lot of options to choose from with what colors you want to use in your capsule wardrobe. There are actually 49 different colors between white and black, which means there is a clothing option for every color on the foundation spectrum.
That’s how I’ve done my business and shown a lot of my clients how they can diversify their income. We run the ads to the freebie page where we base signup or their email address. Then right after they sign up, we offer them the lower-priced
This whole funnel doesn’t end here. The tripwire product, which is presented right after they sign up, is meant to pay for the ad spend that you are running on that platform. It is a great way to capture and collect qualified leads (buyers) and pay
The product you sell is one that many people want to buy, and the Profit from that sale will help you get to the next step of your business.
I hope these tips helped you if you are just starting your journey with blogging and Pinterest marketing.